Many products or services are more and more similar. A strong brand connects the entire organization, both internally and externally.
Many organizations are constantly under pressure, changing market conditions, culture conversions imposed by others or created in the companies themselves. Defining a brand territory or engaging in a change of image is difficult, takes a lot of energy and remains necessary for your businesses and their survival.
It all starts with a clear market positioning, a strong brand name and good creative choices.
Between Art and Pragmatism we precede any creative approach of a “ladder” (scale) that includes six boxes: presence in mind, attribute, profit, territory, value, role of the company. The “ladder” is not intended to cover all possible strategic modes, it aims to order the thought, to better understand when it is time to make a strategic leap and to avoid always using the same recipes and serve the same soup.
Breaking with immobility, the already seen …
A method, a state of mind, a thought in action …
Branding to brand culture
Definition of disruption
Disruption is a catalyst of imagination …
An alternative to the standardization of thought …
An agent of change …
An accelerator of anticipation
Exceed the rules and shake the market
Methodology of disruption
To spot what freezes thought:
Questioning it by an idea in disarray: the disruption
Reframing in a given sense in advance: the vision
Board créatif réalisé par l’agence pour un laboratoire français …