SLAV.
/ Brand territory and disruption

Brand territory and disruption
the creative specifications ...
Define and Strengthen your identity with distinction!

Many products or services are more and more similar. A strong brand connects the entire organization, both internally and externally.

Many organizations are constantly under pressure, changing market conditions, culture conversions imposed by others or created in the companies themselves. Defining a brand territory or engaging in a change of image is difficult, takes a lot of energy and remains necessary for your businesses and their survival.

It all starts with a clear market positioning, a strong brand name and good creative choices.

Between Art and Pragmatism we precede any creative approach of a “ladder” (scale) that includes six boxes: presence in mind, attribute, profit, territory, value, role of the company. The “ladder” is not intended to cover all possible strategic modes, it aims to order the thought, to better understand when it is time to make a strategic leap and to avoid always using the same recipes and serve the same soup.

 

Disruption

Breaking with immobility, the already seen …
A method, a state of mind, a thought in action …
Branding to brand culture

Definition of disruption

Disruption is a catalyst of imagination …
An alternative to the standardization of thought …
An agent of change …
An accelerator of anticipation
Exceed the rules and shake the market

Methodology of disruption

To spot what freezes thought:
The convention
Questioning it by an idea in disarray: the disruption
Reframing in a given sense in advance: the vision

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Board créatif réalisé par l’agence pour un laboratoire français …27 2928

Source definition Disruption : Jean-Marie Dru
  • Brand Territory
  • Creative Specifications
  • Brand Identity Consulting

You’re amazing, faisons connaissance

- What we do -

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We redesigned the Productivity Group logo for the USA.

Lean Manager Certification US
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Fabienne Gérin-Jean Architects Paris

A new identity and website for the architecture firm Fabienne Gérin-Jean…

Customer testimonial
Catherine Converset
President of Productivity Group

Full support in reflection for a clear strategic vision, a simple business perspective [...]

Customer testimonial
Frederic Grenouiller
Manager of La Potinière France

"Make it simple and accessible ..." Its quality lies in its ability to make clear and legible what seems complicated at first sight [...]

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A color code breaking with conventions, a graphic universe close to the architectural world, a treatment of visuals in rigorous duotone, a writing of direct texts [...]

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We proposed to Sylvie Guinard to celebrate this anniversary and to mark the generational change with his arrival at the presidency of Thimonnier, by a strong symbolism, "a wall of the talents of the company" [...]

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A multilingual commercial documentation legitimizing the TEM Partners Group: a 48-page document containing the principles of an activity report in its institutional part [...]

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communication media

WE ARE PRODUCTIVITY! A story of passion, commitment, innovation alongside companies. We have defined with the client 3 axes, 3 strategic messages and work for each on a symbolic [...]

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The building engineering firms AUBERGER FAVRE, ITEE FLUIDS, REFLEX'ECO and VOXOA have made the choice to synergize their skills under the TEM Partners brand. [...]

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The Potinière Lyon France

Since 1958, La Potinière is one of the few Lyonnais houses to combine a certain sense of taste and a relentless experience in the organization of events [...]

Brand territory and disruption
the creative specifications

Better understand when it's time to make a strategic jump and avoid always using the same recipes and serving the same soup [...]

Customer testimonial
Sylvie Guinard
President of Thimonnier

Creativity and its power of proposal are its hallmarks. All the art of his message is in detail [...]

Customer testimonial
Morgane Cadario
Head of TROUPEOU '

A lot of positive feedback on the launch of our website [...]

A brand territory and a packaged range for potinière.com

Identify, seduce, be recyclable, be practical, ergonomic, storable, WEB minding ...

50 years of DOYPACK®

More than 40 billion DOYPACK® sachets are marketed every year, offering a differentiating alternative to bottled, cardboard (or other) packaging of solid or liquid products. [...]