“The sense of taste declined to infinity …”
Since 1958, La Potinière is one of the few Lyonnais houses to combine a sense of taste and a relentless experience in the organization of prestigious events of more than 1,000 guests or receptions of 50 guests.
For this Lyon institution, we imagined an identity privileging the reading of the sign, redrawn modern lettering emphasized by a simple base line. A declination of the logotype was realized for the communication “on-line sale” of the house Potinière.
The new logo and its web release
Declination of the new graphic territory