SLAV.
Brand Image Strategy / potiniere.com – Catering of France

A brand territory and a packaged range for potinière.com

The client

LUNCH AT THE BUREAU GOOD AND BEAUTIFUL!

La Potinière is one of the few Lyonnais houses to combine a certain sense of taste and
a relentless experience in organizing prestigious events for more than 1,000 guests or receptions for 50 guests. Today, it wants to gradually expand its customer offering in the express delivery market of meal trays, cocktails and lunch buffets … under the potiniere.com brand.

Goals

Identify, seduce, be recyclable, be practical, ergonomic, storable, WEB minding …

Recipe

– The naming and logotype of the new “La Potinière” brand image,

– the choice of a color identity and a graphic stripped, essential,

– work in close collaboration with the manufacturer to develop a range of practical packaging for the logistics department and for the consumer …

Mission

Many products / services are more and more similar, for this well-known and recognized brand in the corporate event market, we had the obligation to make effective, distinctive and the closest to the image that wait for customers.

In a preparatory step to launch a commercial site for the Lyon caterer La Potinière, we propose to deploy a Blog on the news of the company and advice from Chefs to start installing the brand Potiniere.com and create an anteriority in terms of natural referencing.

Following the same logic of communication and customer loyalty we worked on a periodic newsletter Potinière.com sent in electronic format, reinforced by targeted emailing campaigns.

la-potiniere-vente-en-ligne

Blog potiniere.com

potiniere-logotype-6

Vehicle marking potiniere.com

Decline of the Meal Trays Range and Delivery Box

 

 

  • Customer Value Strategy Consulting
  • Experience & Artistic Direction
  • Creating Print Media
  • Editorial texts

You’re amazing, faisons connaissance

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