Brand Image Strategy / – Catering of France

A brand territory and a packaged range for potiniè

The client


La Potinière is one of the few Lyonnais houses to combine a certain sense of taste and
a relentless experience in organizing prestigious events for more than 1,000 guests or receptions for 50 guests. Today, it wants to gradually expand its customer offering in the express delivery market of meal trays, cocktails and lunch buffets … under the brand.


Identify, seduce, be recyclable, be practical, ergonomic, storable, WEB minding …


– The naming and logotype of the new “La Potinière” brand image,

– the choice of a color identity and a graphic stripped, essential,

– work in close collaboration with the manufacturer to develop a range of practical packaging for the logistics department and for the consumer …


Many products / services are more and more similar, for this well-known and recognized brand in the corporate event market, we had the obligation to make effective, distinctive and the closest to the image that wait for customers.

In a preparatory step to launch a commercial site for the Lyon caterer La Potinière, we propose to deploy a Blog on the news of the company and advice from Chefs to start installing the brand and create an anteriority in terms of natural referencing.

Following the same logic of communication and customer loyalty we worked on a periodic newsletter Potiniè sent in electronic format, reinforced by targeted emailing campaigns.




Vehicle marking

Decline of the Meal Trays Range and Delivery Box



  • Customer Value Strategy Consulting
  • Experience & Artistic Direction
  • Creating Print Media
  • Editorial texts

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